Eight Singapore indie coffee shops, along with digital creative agency Antics and blogger Cortadito.sg, have put a spin on the standard loyalty card with the Be Disloyal disloyalty card. Cafe customers can pick up a “Be Disloyal” card from one of the participating shops, and the card is stamped each time they purchase coffee from one of the other seven cafes. Once the card is full, they return to the original shop to receive their free coffee. The collaboration is a great way to encourage people to discover the independent shops while uniting the cafes as they compete against the bigger coffee chains.
\ via Springwise.com