Nike and Jun Takahashi, the founder and creative force behind Japanese clothing label UNDERCOVER, have collaborated once again to create a running collection for Fall/Holiday 2011. Striking a balance between high-performance running functionality and style that shuns typical running garb aesthetics (or lack thereof), the collection, which will be available at Nike Stadium stores, includes shirts, jackets, shorts, pants and shoes. This is Takahashi’s third installment with Nike under the line name GYAKUSOU, which translates to “running in reverse.”
To showcase the collection, Takahashi and his running group, GYAKUSOU International Running Association, teamed up with director Tetsuya Nagato and photographer Katsuhide Morimoto to produce a short film titled Running Monks. Shooting in and around Kyoto, the crew was granted permission to film in some of Japan’s most significant and historical Buddhist temples where it’s typically forbidden to run. The result is a strikingly beautiful piece of filmmaking and marketing that not only highlights the clothing extremely well but also superbly captures the pure, zen-like, explorative nature that running offers, when you allow it to.
View the video below. View the collection at nikerunningpaths.com.