Client: Kristan Cunningham
Wicked was tasked with developing and executing an online branding and communications strategy for Kristan Cunningham, a TV personality and one of America’s leading DIY design experts. The project included designing and developing a website that brings to life Kristan’s unique identity and personality while also serving as the communication hub for all her projects. Wicked also designed a social media plan that extended Kristan’s reach and influence with her audience.
More than just a personality site, KristanCunningham.com was designed to be a daily resource for interior design and home decorating enthusiasts. The site offers stories, videos and photos that educate visitors on how to turn any decorating dilemma into an achievable reality.
:: Do It Lovelier – Simple ideas to elevate your lifestyle. Do what’s practical. Do what’s affordable, just do it lovelier.
:: Adorable & Affordable – You don’t have to spend a million bucks to make your home look like it.
:: Resource Library - Let Kristan Cunningham help you find the right items for every room in your house.
:: Design Report - Kristan spotlights the newest products in the marketplace with links to where you can buy and for how much.
:: Flea Market Finds – Kristan shares the amazing treasures that she finds — and you can find– at flea markets, thrift stores and garage sales.
:: Favorite Things – Items they simply can’t live without – at least right now.
:: Auction Alert – Kristan finds treasures everyday online that won’t break your bank at sites like ebay and shopgoodwill.com and passes along those finds to you.
:: The Man Room and Floyd & Beans – Not just for women, the new site makes room for Kristan’s fiance Scott who shares his recommendations on everything from razors to shoes. And even their two dogs, Floyd and Bean, get in on the action with a section dedicated to items every dog — and dog owner — should own.
Finally, KristanCunningham.com gives fans of Kristan a glimpse of her life and travels, from how she spends her time when she’s home in Venice Beach to her adventures across America on design projects and in search of great products, music and food.