Client: Prevent Cancer Foundation
For Skin Cancer Awareness Month in May 2011, the Prevent Cancer Foundation enlisted the help of Wicked+ to launch the “Save Your Skin” Campaign. As part of the campaign, Wicked+ designed and developed a micro-site as an extension of the main Prevent Cancer Foundation website.
The site includes exclusive Save Your Skin videos that were produced by Wicked+ and feature reality star Katherine Kennedy. Wicked+ also obtained self-shot PSAs from a cross-section of celebrity cancer prevention advocates, including ultramarathon runner Josh Cox, Amazing Race star and poker pro Maria Ho and CNN correspondent Brooke Baldwin.
The Save Your Skin site also engages visitors with its interactive skin cancer quiz, geo-location based UV Index application and related downloads, informative skin cancer articles and skin cancer screening stories.