New apartment building OLiVE DTLA and its marketing partners approached Wicked+ with an important opportunity—not only to be a part of the conversation regarding DTLA’s urban renaissance, but to position their building as a value-add to the artistic culture of South Park and drive prospective lessees. Wicked+ developed an Artist in Residence program and 4-month campaign employing public relations, photography, videography, social media and live events, to do just that.
Wicked+ managed all facets of public relations during the OLiVE DTLA AiR campaign. Via earned media in publications and outlets such as The Wall Street Journal, Curbed Los Angeles, The Spaces, The Real Deal, Mansion Global and BisNow, the team generated quality leads and increased awareness and excitement for the rental opportunities that exist at OLiVE DTLA.
With intent to raise awareness about OLiVE DTLA, shape perceptions of the property and highlight one-of-a-kind DTLA moments, Wicked+ published engaging content, employing photography of the South Park neighborhood, the work of the Artist in Residence contestants and the building itself. Wicked+ also created a landing page to provide an information hub for the contest and generate leads.
Wicked+ directed a photo and video shoot which resulted in a full arsenal of assets to complement the social media and PR strategy. The informational video above captures the spirit of the neighborhood as well as the Artist in Residence program and garnered interest and applications from talented artists the world over.
Nearing the end of OLiVE DTLA’s AiR campaign, Wicked+ created mini documentaries profiling each finalist. The above video features Joseph Lee and the camaraderie he has formed within the DTLA community.